Doll makers – NZ

Paws and Porcelain branding with photograph of porcelain doll wearing pinned hat


Paws and Porcelain, based in Manawatu, New Zealand, make and repair porcelain dolls and teddy bears, and hold doll- and teddy bear-making workshops.

They asked Type Design to create a brand, photography, makers labels, website, brochure, signage, business cards and letterhead.

In a market often emphasising the expense of making and fixing treasured heirlooms, Paws and Porcelain wanted to position themselves as artisan creatives, motivated by sharing skills and authentic renewal.

Paws and Porcelain magazine by Type Design, showing porcelain dolls and old teddy bears
Paws and porcelain web graphic by Type Design, showing logo alongside porcelain doll with teddy, pink background
Paws and porcelain website graphic showing logo with porcelain doll and teddy
Paws and porcelain website graphic by type design, showing porcelain doll with logo