Pop-up burger bar – UK

Big Dirty Burger logo by Type Design, showing dripping outlined letters and large red lips on black background

BRIEF

Gourmet burgers are becoming so popular that in places like London, some navigate public transport for hours to get exactly what they want. Big Dirty Burger faced the challenge of distinguishing their brand in this cluttered, competitive, niche market.

The client needed a brand that walked the fine line between attention-grabbing cheekiness and allaying fundamental concerns like hygiene and responsible ingredient sourcing. The brand needed immediacy, and to articulate their point of difference: sometimes you just feel like a Big Dirty Burger!

Earlier versions of Big Dirty Burger logo, including a tongue and letters made to resemble buns and filling
Some examples here of the other concept options that were explored.